IELTS Listening Practice Test
Ethnography in Business
Ethnography: research which explores human cultures
It can be used in business:
  • To investigate customer needs and

    1
    attitude/attitudes
    

  • To help companies develop new designs

Examples of ethnographic research in business
Kitchen equipment
  • Researchers found that cooks could not easily see the

    2
    numbers
     in measuring cups

Cell phone
  • In Uganda, customers paid to use the cell phones of entrepreneurs.

  • These customers wanted to check the

    3
    time/minutes
     used.

Computer companies
  • There was a need to develop

    4
    software
     to improve communication between system administrators and colleagues.

Hospitals
• Nurses needed to access information about
5
patients

 in different parts of the hospital.
Airlines
• Respondents recorded information about their
6
emotion/feelings

while travelling.
Principles of ethnographic research in business
  • The researched does not start off with a hypothesis.

  • Participants may be selected by criteria such as age,

    7
    income
     or product used.

  • The participants must fee

    8
    comfortable
     about taking part in the research.

  • There is usually direct

    9
    observation
     of the participants.

  • The interview is guided by the participant.

  • A lot of time is needed for the 

    10
    analysis
     of the data.

  • Researchers look for a meaningful pattern in the data.

ĐÁP ÁN & GIẢI THÍCH CÂU 1

Giải thích chi tiết

smiley5 Đáp án mình cần điền là một danh từ.

=> Theo thứ tự nó sẽ đến sau needs, ''Well, businesses are finding that ethnography can offer them deeper insight into the possible needs of customers''.

check Sau đó người nói có bổ sung thêm là ''as well as providing valuable information about their attitudes towards existing products''

=> Cũng như cung cấp thông tin quí giá về thái độ của họ về sản phẩm hiên tại

=> Đáp án là attitude smiley18 (as well as = and)

Lưu ý
  • Nội dung giải thích được viết bởi DOL IELTS Đình Lực - Học Viện Tiếng Anh Tư Duy đầu tiên tại Việt Nam
  • Đề được viết bởi nhà xuất bản lớn gồm Cambridge và Oxford