TikTok to overtake Facebook in influencer marketing spend
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Technology
August 03
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Instagram may be worried about TikTok's threat to its business, but it's still ahead in U.S.
Instagram is doing well against TikTok, but Facebook isn't. TikTok is on track to
74.5 percent of U.S. marketers will use influencer marketing by 2022, and spending will rise 27.8 percent to $4.99 billion.
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